Works by
Shel Horowitz (Writer)

• Grassroots Marketing for Authors and Publishers (2007)
  Get noticed among 181,189 new books:

  • Two complete, full-length marketing plans actually prepared for paying customers

  • Seven different types of book-promotion websites, with plusses and minus of each (and several examples)

  • Two entire chapters on understanding bookstores and making them work

  • 14 press releases/pitch letters one that got coverage in 63 national and international news outlets (including the Wall Street Journal)

  • 24 Amazon and Google strategies Success stories from at least 41 ordinary authors and publishers and industry experts

  • 17 pages of resources and much, much more.

• Ethics in Marketing (2006)

• Principled Profit: Marketing That Puts People First  (2003)
  Shel Horowitz says that not only can honest, ethical businesses survive—they can thrive! In his startling new book, Principled Profit: Marketing That Puts People First, he demonstrates how these principles can work for anything from a one-person shop to a huge corporation:

  • Build long-term relationships with customers, employees, suppliers, even competitors, based on mutual success

  • Run your business based on core principles of honesty, integrity, and quality

  • Market share usually doesn’t matter—but the Golden Rule does!

  • The most important sales skill isn't even about selling

• Grassroots Marketing: Getting Noticed in a Noisy World (2000)
  The best product or service in the world will never be successful unless its provider knows how to attract enthusiastic customers.
  
  Although he doesn’t presume that all of his readers will have embraced the principles of sustainable living, Horowitz’s approaches are especially well-matched to the bootstrap businesses and organizations that comprise the new sustainability economy.
  
  Horowitz’s key assumption is that the diverse entrepreneurs who need this book will have one thing in common—they won’t have much money to spend on marketing efforts. His book tells you:

  • How to get more than your money’s worth in paid advertising

  • How to get free ink from the press by turning yourself into news

  • How to develop a multi-pronged, multi-media strategy just like the big guys (but without big bucks).

  Originally published in 1993 as Marketing Without Megabucks: How to Sell Anything on a Shoestring.

• The Penny-Pinching Hedonist: How to Live Like Royalty With a Peasant's Pocketbook (1995)

• Marketing Without Megabucks: How to Sell Anything on a Shoestring (1993)
  Republished in 2000 as Grassroots Marketing: Getting Noticed in a Noisy World

• Breathe! An Antismoking Anthology (1981)

See also: D. Dina Friedman (Wife)