Works by
Jeffrey Gitomer
(Writer)

Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (2007)
Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the reader will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the reader from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges the reader to prepare before they present, to prepare before they try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment. But because persuasion most often takes place in business, he draws special emphasis to the reader's ability to write and sell persuasively. The book talks about the persistence that enables winning persuasion. He brings the Benjamin Franklin quote "If at first you don't succeed, try, try again" to the Gitomer level of "You only fail when you decide to quit," and the book ends challenging the reader how to think about excellence and eloquence. It will be up to the reader to take advantage of the opportunity and harness the power.

Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS (2006)
Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! When you've got a YES! Attitude, you assume everything will start with "YES!" ...and you'll find a way to "YES!" even when the first, second, and third answer you hear is "NO!" You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's #1 expert in selling, Gitomer knows more about attitude than anyone. Now he's brought those lessons together in a book you can read in one sitting... a book that'll change your life! What makes this book unique? It's not just "inspiration": it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn 7.5 specific things you can do to maintain your intensity, drive, and commitment... discover 20.5 "attitude gems" that capture the value of thousands of dollars of books and courses... learn how to overcome the 10.5 most dangerous "attitude busters"... then learn how to maintain your YES! Attitude every day, for the rest of your life! Don't just read this book once: study it, live it -- and win!

Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships (2006)
Jeffrey Gitomer offers a fresh take on networking and connecting your way to success. The Little Black Book of Connections is based on the power of give value first. It's about how you can climb the ladder without stepping on people's backs. It's about how to earn the respect of a powerful mentor without begging. It's about how to build stronger relationships with customers, bosses, co-workers, vendors, friends, and family. It's about being in the same room with powerful people. It's about how to connect and how to not connect. It's about how to say the right things to the right people in the right circumstances to make the right impression. The book is small. The cover is classic black cloth. The four-color text graphics makes it attractive and easy to read the compelling content is easy to understand and implement.

Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (2006)
Every salesperson on the planet, at some point during their sales day, needs an answer or 10 about what to do in a given selling situation. But there's a big difference between AN answer and the BEST answer. I have compiled 99.5 BEST ANSWERS to the barriers salespeople face every day.

These answers will get you from:

What do I do next?

to:

Where is the bank so I can deposit this money?!

Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they'll ever want: Little Red Book of Sales Answers. This is the legendary Jeffrey Gitomer, the world's #1 sales presenter and author of the inspirational 250,000-copy bestseller Little Red Book of Selling. This new book goes beyond anything Gitomer's ever done, offering 99.5 quick, fun-to-read, real-world answers guaranteed to make sense, and make money!

In your business, you can't afford to settle for the second-best approach. This book provides an extension of a successful brand by moving from a generic selling book to a book that gives a personal, practical guide to fulfilling your goals.

The Little Red Book of Selling: 12.5 Principles of Sales Greatness (2004)
Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.

The Patterson Principles of Selling (2004)
More than thirty proven sales strategies from John Patterson, the father of American salesmanship.

People don't like to be sold, but they love to buy," Jeffrey Gitomer likes to say. And he's been saying it for years. When Gitomer began his research for this book, he discovered a quote by John Patterson, founder of National Cash Register, that was amazingly similar-"If the prospect understood the proposition, he would not have to be sold; he would come to buy." After discovering the similarities in their philosophies, Gitomer developed 32.5 principles of selling based on Patterson's ideas. These principles capture the essence of what Patterson preached 100 years ago, with twenty-first-century adaptations and concepts for implementing his sales strategies. Patterson was the first to write a sales book on dealing with objections, the first to create and use a sales training tool, and the first to refer to prospects as "probable purchasers." And it was Patterson who created the demand for a receipt, now one of the most powerful pieces of paper in the world.

Each principle includes a quote from Patterson, one quote from Gitomer, and an occasional quote from another relevant person. Icons after each principle help readers understand how to think about the concept and adapt it to their needs, and how to turn that concept into action. The Patterson Principles of Selling are easily understood and just as applicable today as they were when Patterson developed them to sell cash registers. They offer a proven, commonsense approach to the sales process that will give salespeople the key to success today, tomorrow, and forever.

Wrestling with Success: Developing a Championship Mentality (2004) by Jegffrey Gitomer and Nikita Koloff
Who’s your most dangerous opponent in the quest for success? You. But don’t worry, former World Heavyweight Wrestling Champion Nikita Koloff is in your corner. He’s here to coach you, hold-by-hold, through the toughest match of your life, and to make sure that you come out on top.

You don’t have to be a wrestler to succeed, but you do have to wrestle–with your self-discipline and desires, with your passions and attitude, with your beliefs and spirituality. Nikita shows you how.

This book is not about professional wrestling–it’s way better than that! Sure, there are plenty of behind-the-scenes stories from the wild, surreal world of pro wrestling, but Nikita shows you how you can learn from these stories and examples and use them to build your own success.

He shows you how to:

• Set goals that you can achieve

• Develop mental toughness

• Use your emotional sensitivity the right way

• Take smart risks

• Make your success a predetermined outcome

• And a whole lot more

The Poker MBA: Winning in Business No Matter What Cards You're Dealt (2002) with Greg Dinkin
The world of poker is the real world. Risk and reward are measured every second of the game. The same is true in business. An MBA is a nice credential, but the first step to business success is knowing how to read others, when to bluff, and when to walk away -- no matter how high the stakes. The same is true in poker.

In The Poker MBA poker professional and MBA Greg Dinkin and bestselling author Jeffrey Gitomer show you how to apply the skills acquired at the poker table to all levels of business. By using the principles outlined in this book, you will achieve an edge over your competition and learn skills that aren't taught in a traditional business school program. Shrewd poker players and their business counterparts are not born that way -- they learned their craft, and you can, too.

There is no better training ground for business than a poker game, where your ability to think strategically and make split-second decisions determines whether you cash out a winner. A world-champion poker player like Amarillo Slim and a world-class businessman like Bill Gates each possess the same set of skills. Both men are:
 

Whether you are an intern, a department manager, a salesperson, an entrepreneur, or the CEO of a major company, basic poker skills can be used to add to your business success. By understanding winning poker strategy, you'll learn how to read people, close deals, negotiate contracts, motivate employees, build a brand, create customer loyalty, and make day-to-day business decisions that will contribute to your bottom line.

The Poker MBA takes you inside the high-stakes world of poker to show that winning at poker and winning at business are one and the same. Through the lens of poker, readers will learn sophisticated concepts such as expected value, regression to the mean, and discounted cash flows -- all in a format that is entertaining and easy to understand.

If you see things from the perspective of others, the odds will fall in your favor, and you will be a winner in the long run. This book shows you how to use the traits of a poker professional to become a better risk taker and decision maker in order to profit more in business.

A poker book? Sure.

A business book? Absolutely.

But more important, The Poker MBA is a money book. Read it and you will improve your ability to think and execute so that the odds stay in your favor and you leave the game a winner.

Knock Your Socks Off Selling (1999) with Ron Zemke
In today's world, customers choose slowly and carefully. They demand product customization at mass manufacture prices, and they want limitless opportunities to change their minds. On top of all that, salespeople face a marketplace awash in products and services, where good first impressions and long-term relationships have never been so crucial.

Knock Your Socks Off Selling equips salespeople with the knowledge, skills, and personal resolve necessary for navigating these murky waters. Readers learn about:

• The philosophy of KYSO selling: How to master the art, craft, and science of buoying the customers' comfort level and confidence to buy.

• The KYSO attitude: How to embody the straightforward credo of learning the customers' businesses and helping them understand how a product or service fits their needs.

• KYSO selling skills: How to excel at the essential skills, such as networking, generating leads, making appointments, making presentations, assuring sales, and following through.

• The KYSO selling reward: How to mature the relationship from "Buyer/Seller" to "Partnership"--and keep customers coming back again and again.