Works by
Robert I. Sutton
(Stanford Professor and Writer)

The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action (2000) by Jeffrey Pfeffer and Robert I. Sutton
Why are there so many gaps between what firms know they should do and what they actually do? Why do so many companies fail to implement the experience and insight they've worked so hard to acquire? The Knowing-Doing Gap is the first book to confront the challenge of turning knowledge about how to improve performance into actions that produce measurable results. Jeffrey Pfeffer and Robert Sutton, well-known authors and teachers, identify the causes of the knowing-doing gap and explain how to close it. The message is clear--firms that turn knowledge into action avoid the "smart talk trap." Executives must use plans, analysis, meetings, and presentations to inspire deeds, not as substitutes for action. Companies that act on their knowledge also eliminate fear, abolish destructive internal competition, measure what matters, and promote leaders who understand the work people do in their firms. The authors use examples from dozens of firms that show how some overcome the knowing-doing gap, why others try but fail, and how still others avoid the gap in the first place. The Knowing-Doing Gap is sure to resonate with executives everywhere who struggle daily to make their firms both know and do what they know. It is a refreshingly candid, useful, and realistic guide for improving performance in today's business.

Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation (2001)
Creativity, new ideas, innovation -- in any age they are keys to success, but in today's whirlwind economy they are essential for survival itself. Yet, as Robert Sutton explains, the standard rules of business behavior and management are precisely the opposite of what it takes to build an innovative company. We are told to hire people who will fit in; to train them extensively; and to work to instill a corporate culture in every employee. In fact, in order to foster creativity, we should hire misfits, goad them to fight, and pay them to defy convention and undermine the prevailing culture. Weird Ideas That Work codifies these and other proven counterintuitive ideas to help you turn your workplace from staid and safe to wild and woolly -- and creative.

Stanford professor Robert Sutton is an authority on innovation and a popular speaker. In Weird Ideas That Work he draws on extensive research in behavioral psychology to explain how innovation can be fostered in hiring, managing, and motivating people; building teams; making decisions; and interacting with outsiders.

Business practices like "hire people who make you uncomfortable," "reward success and failure, but punish inaction," and "decide to do something that will probably fail, and then convince yourself and everyone else that success is certain" strike many managers as strange or even downright wrong. Yet Weird Ideas That Work shows how some of the best teams and companies use these and other counterintuitive practices to crank out new ideas, and it demonstrates that every company can reap sales and profits from such creativity. Weird Ideas That Work is filled with examples of each of Sutton's 11 1/2 practices, drawn from hi- and low-tech industries, manufacturing and services, information and products.

Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management (2006) by Jeffrey Pfeffer and Robert I. Sutton
Popular axioms like these drive business decisions every day. Yet too much common management “wisdom” isn’t wise at all—but, instead, flawed knowledge based on “best practices” that are actually poor, incomplete, or outright obsolete. Worse, legions of managers use this dubious knowledge to make decisions that are hazardous to organizational health.

This practical and candid book challenges leaders to commit to evidence-based management as a way of organizational life – and shows how to finally turn this common sense into common practice.

The No Asshole Rule: Building a Civilized Workplace Today's deluge of business books exhaustively addresses problems with leadership, corporate strategy, sales, budgeting, incentives, innovation, execution, and on and on. But scant attention is devoted to a problem that plagues every workplace: Assholes. In a landmark Harvard Business Review essay, Stanford Professor Robert Sutton showed how assholes weren't just an office nuisance, but a serious and costly threat to corporate success and employee health. In his new book, Sutton reveals the huge TCA (Total Cost of Assholes) in today's corporations. He shows how to spot an asshole (hint: they are addicted to rude interruptions and subtle putdowns, and enjoy using "sarcastic jokes" and "teasing" as "insult delivery systems"), and provides a "self-test" to determine whether you deserve to be branded as a "certified asshole." And he offers tips that you can use to keep your "inner jerk" from rearing its ugly head. Sutton then uses in-depth research and analysis to show how managers can eliminate mean-spirited and unproductive behavior (while positively channeling some of the virtues of assholes) to generate an asshole free--and newly productive--workplace. Enlightening case studies include an analysis of how Google's "don't be evil" maxim helped launch the company to unprecedented early growth, how JetBlue and Southwest Airlines "fire" passengers who demean their employees, and how a "belligerent" e-mail from Cerner CEO Neal Patterson made his company's stock plunge 22% in three days (and how his graceful apology helped the stock bounce back).