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Craig Perrine (Writer) |
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Inspired Marketing!: The Astonishing Fun New Way to Create More Profits for Your Business by
Following Your Heart (2008) by Craig Perrine and
Joe Vitale
Customers today are jaded, bored, or simply not paying
attention to most of the marketing messages they encounter. Overwhelmed by
marketing noise, many don't even notice promotional efforts for those
products they truly do desire. So how do marketers clear out the clutter and
connect with the customers who actually want what they have to offer? The
answer is Inspired Marketing!
In Inspired Marketing!, maverick marketing gurus Joe Vitale and
Craig Perrine present the amazing step-by-step model used by today's very
best marketers. For anyone who sells anything, this rainmaking sales
technique lets you sell without resorting to hype, scare tactics, or any
sort of manipulation. Finally, you can sell more and feel good about doing
it.
The Inspired Marketing! method appeals to the heart, as well as the
head. It's based not on coercion or pressure, but on enthusiasm and honesty.
If that sounds like wishful thinking, it's not! Inside, you'll find
firsthand, expert insight from the world's most inspired marketers — Amy
Scott Grant, Armand Morin, Bill Hibbler, Cindy Cashman,
David Riklan, David
Garfinkel, Lisa Coltman, Mark Joyner, Mark Ryan, Michel Fortin and Silvie
Fortin, Nathan Anderson, Pat O'Bryan, and Suzanne Burns.
Inspired Marketing! connects the everyday act of buying and selling
with deeper, more meaningful forces. In a synthetic, manipulative consumer
culture, it's a breath of fresh air. So throw your conventional ideas about
marketing out the window and let Inspired Marketing! take you to new levels
of success based on authenticity, enthusiasm, and heart.
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